Our Approach

We are goal driven, not process-driven. Every brand or design situation is different and we do not subscribe to canned processes or catch-all research approaches.

Programs can call for focus groups, or IDIs, or online research, or semiotics, or psychological analysis, or a combination of all of them. It just depends.

We tailor research programs to suit a range of different scenarios:
• Product development • Ad testing • Brand & positioning development
• Consumer attitudes, habits, & practices

Traditional Qualitative

There are times, to find out what your customers are really thinking, you have to lock yourself in a room with them. No distractions. Nothing left unsaid.

The strong partnerships Verus Group has developed in all the major markets throughout the world including all the US, the UK, the European Community, South America, and Asia, provide you with a seamless, high quality experience.

Online Qualitative

Online qualitative research is the new gold rush of the past few years. Companies are scurrying to get up to speed and add this expertise and technology to their services. At Verus Group, we've had to add nothing. Our founder was instrumental in designing and implementing one of the most successful and original qualitative services in the world.

Many of our blue chip clients, such as Johnson & Johnson, Microsoft, and Verizon have turned to us for this expertise.

Consultancy Services

Let's be honest, the world is filled with a lot of great thinkers out there. So whenever it makes sense, we invite our expert partners to the party, which we have developed in all the major markets in the world. Whether a situation calls for semiotics, ethnographies, or psychological analysis, we have it covered.